PRIVACY POLICY

Backend Babe
Last Updated: January 2026

1. Introduction

Backend Babe (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit backendbabe.com or use our services.

Backend Babe is a DBA of Karissa Starcevich, a sole proprietorship based in Palm Bay, Florida, United States.

By using our website or services, you consent to the practices described in this Privacy Policy.

2. Who This Policy Applies To

This Privacy Policy applies to business users only. We do not knowingly collect or solicit personal information from individuals under the age of 18.

3. Information We Collect

A. Information You Provide Directly

We may collect personal and business information you voluntarily provide, including but not limited to:

Name

Email address

Phone number

Business name

Billing and payment information (processed by third-party payment processors)

Messages or content submitted through forms

Booking and scheduling information

Login credentials or access information for platforms we manage on your behalf

Any additional information you choose to provide

B. Information Collected Automatically

When you visit our website or interact with our systems, we may automatically collect certain information, including:

IP address

Browser and device information

Pages viewed and links clicked

Referring URLs

Approximate location

Tracking data via cookies, pixels, and similar technologies

We use tools such as Meta (Facebook) Pixel, GoHighLevel tracking features (including trigger links and sticky contacts), and other analytics or automation tools to understand user behavior and improve services.

4. SMS, Email & Messaging Data

We collect phone numbers and email addresses for purposes including:

SMS marketing

Appointment reminders

Account notifications

Support and fulfillment communications

Users may opt in via:

Website forms

Booking forms

Lead forms

Agreements or service onboarding

Message and data rates may apply. Consent is not a condition of purchase. All SMS communications include opt-out instructions (e.g., “Reply STOP to unsubscribe”).

Phone numbers and email addresses are shared only as necessary with service providers (such as GoHighLevel, carriers, and messaging providers) for account creation and message delivery.

5. How We Use Your Information

We use collected information to:

Provide and manage services

Communicate with clients

Send transactional and promotional messages

Build and manage automations

Improve our services and offerings

Perform analytics and reporting

Comply with legal and regulatory requirements

6. Cookies, Tracking & Advertising

We use cookies, pixels, and similar technologies to:

Track website usage

Measure conversions

Improve user experience

Support future advertising and retargeting efforts

While we may not actively run retargeting ads at all times, tracking tools may still be in place for analytics and future campaign use.

You may disable cookies through your browser settings, though some site functionality may be affected.

7. Third-Party Tools & Data Sharing

We may share information with trusted third-party service providers, including but not limited to:

Payment processors (Stripe, PayPal, etc.)

CRM platforms (GoHighLevel)

Email and SMS providers

Scheduling tools

Advertising platforms

AI and automation tools

We do not sell personal data.

Clients may also independently share data within their own accounts once platforms are set up on their behalf.

8. AI & Automation

We use AI-powered tools and automations to assist with service delivery, messaging, and optimization.

Client data may be processed by AI tools within their own accounts. Users should not submit sensitive personal information unless necessary, as no system can guarantee absolute security.

9. Data Storage & Security

Data is primarily stored in the United States using platforms such as:

GoHighLevel

Google Sheets

Apple Notes

All systems are password-protected, and we use reasonable administrative, technical, and organizational safeguards to protect data. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

Our services are offered and intended for businesses located in the United States and Canada. We do not intentionally target or market to individuals in the European Union.

10. Data Retention

We retain personal information:

As long as necessary to provide services

As required by law

Until a request for deletion is made, where applicable

11. Your Privacy Rights

Depending on your location, you may have the right to:

Access your personal data

Request corrections

Request deletion

Object to or restrict certain processing

These rights apply to residents of all U.S. states and Canada, where applicable under law.

To exercise your rights, contact us at [email protected].

12. Children’s Privacy

Backend Babe does not knowingly collect personal information from individuals under the age of 18. If such information is discovered, it will be deleted promptly.

13. Changes to This Privacy Policy

We may update this Privacy Policy at any time. Changes will be posted on this page with an updated effective date. Continued use of our website or services constitutes acceptance of the updated policy.

14. Contact Information

If you have questions about this Privacy Policy or our data practices, contact:

Backend Babe
Email: [email protected]
Location: Palm Bay, FL, USA